I help companies reach their goalsthrough creative strategies

    Senior Creative Executive with 15+ years of experience turning complex ideas into powerful visual stories—leading 200+ brand campaigns at global agencies and driving growth for healthcare organizations, SCM groups, and energy companies across three continents through high-impact creative solutions and performance-driven tools.

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    Creative solutions delivered globally — 10+ countries, 3 continents, 3 languages

    Rodrigo Custodio

    Creative Direction
    with Impact

    I'm a Senior Creative and Communications Executive with 15+ years of experience leading high-impact visual storytelling, brand strategy, and multimedia production for organizations across healthcare, energy, and global agency environments.

    My career spans directing creative strategy for 200+ brands at a global agency, driving 23% revenue growth for a leading healthcare organization, and leading executive communications for international energy operations across three continents.

    I bring a blend of creative vision, strategic communication, AI-enhanced workflows, and trilingual capabilities (English, Portuguese, Spanish) to every project—helping teams translate complex ideas into clear, compelling stories that drive results.

    Explore My Impact
    15+

    Years Experience

    200+

    Brands Directed

    10+

    Countries Reached

    3

    Languages

    What I Do

    Crafting Experiences
    Across Every Touchpoint

    01
    Service 01

    Branding & Graphics

    Logo design, visual identity, and brand strategy that makes your business unforgettable

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    02
    Service 02

    Web Design

    Modern, responsive websites that convert visitors into customers

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    03
    Service 03

    Video Production

    Engaging video content and motion graphics for digital platforms

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    04
    Service 04

    Impact

    Measurable results across healthcare, energy, and global agency work—200+ brands directed, 23% revenue growth, and creative leadership across three continents

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    Selected Work

    A curated selection of projects across branding, graphic design, web design, and multimedia production.

    Branding and GraphicsCorporate CollateralTradeshowsWeb DesignVideo Production
    Web Design Multi-Client Portfolio
    Web Design

    Web Design Multi-Client Portfolio

    Showcasing a diverse range of web design projects for multiple clients, this collection includes sleek landing pages, high-conversion funnels, full corporate websites, ecommerce stores, and branded digital platforms. By blending thoughtful UX architecture with strong visual direction, each design prioritizes clarity, emotional impact, and usability. Art direction balances typography, color, photography, and movement to convey each client’s story effectively, resulting in clean designs and seamless functionality that elevate brand experiences.

    Multiple Brands
    Branding and Graphics

    Multiple Brands

    Showcasing a diverse array of brand identities developed for various industries, this collection emphasizes strategic creativity and functionality. Deliverables include logo design, typography, color systems, and brand applications across digital and print platforms, addressing specific business challenges such as new ventures, repositioning, market expansion, and visual unification. Each identity reflects a tailored process aimed at clarity and impact, resulting in a cohesive portfolio that enhances market presence and fosters memorable brand experiences.

    Charter Partners
    Branding and Graphics

    Charter Partners

    Created a prestigious and academically inspired brand identity for Charter Partner Consultants, centered around a custom-designed crest featuring symbols of guidance, knowledge, and achievement. The visual system blends classic forms with a clean modern layout, using deep navy, gold, and structured typography to communicate credibility, leadership, and strategic expertise across all corporate materials.

    RenovaDerme
    Branding and Graphics

    RenovaDerme

    A complete beauty-brand development project that includes the full visual identity system, product packaging design, photography direction, and TV advertising assets for a skincare line focused on acne renewal and emotional well-being; the work spans palette definition, logo refinement, premium 3D renders, digital ad compositions, hero product scenes, and the full creative concept for on-camera messaging, delivering a cohesive brand experience from bottle to broadcast.

    Advanced Fertility Center of Texas
    Video Production

    Advanced Fertility Center of Texas

    Created a series of professional videos for the Advanced Fertility Center of Texas that effectively communicated trust and expertise through physician interviews, patient storytelling, and educational content. By utilizing clear scripting and high-quality visuals, the project humanized complex information, enhanced the center's digital presence, and supported its mission to guide families navigating fertility treatment with clarity and compassion.

    ASC Branding
    Branding and Graphics

    ASC Branding

    Spearheaded the comprehensive renaming and brand transformation of an SCM technology company, delivering a design strategy that encompassed naming exploration, a visual identity system, brand guidelines, and executive presentation materials. This initiative garnered approval from top executives and global stakeholders, successfully modernizing the company's public perception and aligning its identity with its long-term strategic vision.

    Testimonials

    What Clients
    Say About Me

    "Rodrigo transformed our brand identity and directly contributed to a 40% increase in patient engagement. His strategic vision and creative execution are exactly what growth-focused companies need."
    MT
    Michael Torres
    "Working with Rodrigo was a game-changer for our company. His ability to translate complex business objectives into compelling visual narratives helped us secure three major enterprise contracts within months of our rebrand."
    SC
    Sarah Chen
    "Rodrigo is one of the most talented designers I've ever worked with, bringing innovation, professionalism, and stunning visuals to every project."
    TL
    Thiago Leych
    "Rodrigo delivers all-in-one creative solutions with exceptional skill, organization, and initiative, consistently excelling even under fast-paced, high-pressure environments."
    BM
    Bella Maharram
    "Rodrigo is a punctual, precise, and reliable professional whose work significantly contributes to the success of any project."
    RP
    Roberto Posavec
    "Rodrigo quickly understood our vision and brought it to life with exceptional attention to detail and creative excellence."
    JO
    Jonathan Osorio
    "Rodrigo goes above and beyond with infectious enthusiasm, unmatched dedication, and remarkable creative talent."
    SA
    Sherry Andersen
    "Rodrigo truly cares about his clients and delivers outstanding work that exceeds expectations every time."
    GP
    Glenn Pringle
    "Rodrigo's professionalism, attention to detail, technical expertise, and impeccable design made the entire process seamless, and I'll continue returning to him for all my future websites."
    AM
    Adam Marcellus